RusH Plumbing is a small business run by a man called Russell Hoffmann. The name was created based on Rus H put together, making the word 'rush', as he 'rushes' towards the job site. He has owned this business since he lived in South Africa. After migrating Russell got the business name and phone number put onto his van, but after 20 years, he wanted a fresh

re-brand with an actual logo and with something a bit more modern and eye-catching on his van. A logo was created for him, along with an overall identity and colour palette.